A DIY Guide To SEO For Photographers
SEO (search engine optimization) is what helps drive organic traffic / customers to your website. Optimizing your site is essential for small businesses like photographers! SEO can seem a bit daunting, especially when you get dozens of emails every month saying your website is a SEO mess! These agencies make SEO seem scary and complicated! These “experts” use this scare tactic to get you into a monthly SEO management contract. If you can afford it, great! But, if you don’t have a big marketing budget like most small businesses, we’re here to help!
We’ve put together an online DIY SEO workshop for photographers! The workshop is broken down into steps so you can work on optimizing your website throughout the year! Below you will find topics that will cover basic SEO information and strategies. Click the SEO Topic you wish to work on, read the information, complete the tasks, find a new SEO topic to work on. It is that easy! Work at your own pace and if you get stuck shoot us an email!
Step One: Local SEO
Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results (https://moz.com/local-seo-guide)!
Chapter 1 – Local SEO.mp4
For the best viewing experience, make sure to change the quality to 1080p HD! (settings > quality > 1080p HD)
Chap 2 – Map Pack.mp4
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Chap 3 – How to build NAPs.mp4
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Local Listings For DIY NAPs / Citations; maps.apple.com, google.com, facebook.com, bing.com, yelp.com, local.yahoo.com, foursquare.com, bbb.org, mapquest.com, yellowpages.com, here.com, city-data.com, manta.com, tomtom.com, merchant.com , next-door.com, angi.com, justlanded.com, citysearch.com, superpages.com, company.com, us.kompass.com, local.com, local.com, brownbook.com, storeboard.com, chamberofcomerce.com, infobel.com, spoke.com, yellowbook.com, hotfrog.com, insiderspages.com, yellowbot.com, botw.org, ezlocal.com, tupelo.com, cybo.com, ebusinesspages.com, showmelocal.com, Yellow.place, salespider.com, ibegin.com, citysquares.com, n49.com, 2findlocal.com, usenrollbuisness.com, neustarlocaleze.biz, yasabe.com, cylex.us.com, golocal247.com
Business Listings For Photographers: gigsalad.com. , visited.ca , weds.com , naacp.com. , photographersindex.com , weddingphotousa.com. , photolinks.com , meetaphotographur.com , photographydirectoryproject.com , photographersblackbook.com , photographerlisting.org , the-photographer-directory.com , hirephotographer.com
NAP / Citation Building Companies:
Chap 4 – Google My Business Profile.mp4
For the best viewing experience, make sure to change the quality to 1080p HD! (settings > quality > 1080p HD).
Google Business Profile – Get Listed on Google
List your business on Google with a free Business Profile (formerly Google my Business). Turn people who find you on Search & Maps into new customers.
Request ownership of a Business Profile – Google Business Profile Help
Get started
If a Business Profile on Google has already been verified and
Chap 5 – Local Landing Pages.mp4
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Examples Of Local Landing Pages
Family Photographer Sugar Land, Texas Family Photography Sugar Land, TexasSugar Land, Texas Family Photographer,
Bri Sullivan. I keep my family photography…
Rice Village, Houston Texas Family Photographer Bri Sullivan Photography is a family photographer serving Rice Village, Houston, TX. Her…
Step 2: Backlinks
Link Building.mp4
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Guest Posting Opportunities!
Want to write a guest post? These photography related websites are looking for guest bloggers! If you are interested, visit the site > go to the menu > click on “For Photographers” > click on “Guest Posting Opportunities”
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Hosting And SEO
Hosting isn’t often discussed as an SEO factor, but it can significantly impact your rankings, traffic, and conversions.
Hosting & SEO.mp4
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I use WPMU DEV for my hosting and plugins on all my sites! If your looking for a great fully dedicated managed hosting. Be sure to check them out!
WPMU DEV – Your All-in-One WordPress Platform
Everything you need for WordPress! Super-powered Hosting, 24/7 Live Support, Site Management tools, and Premium Plugins.
Technical SEO
Technical SEO.mp4
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Getting started with Search Console – Search Console Help
If you’re interested in improving your site’s appearance on Google Search, and you’re willing to put in a little time learning about search engine optimization (SEO) and Search Console, Click HERE!
Looking for a great hosting company with all the plugins you need for your websites Technical SEO?
WPMU DEV – Your All-in-One WordPress Platform
Everything you need for WordPress! Super-powered Hosting, 24/7 Live Support, Site Management tools, and Premium Plugins.
Identify and fix broken links!
Broken Link Checker
Check posts, pages & all content for broken links & missing images to improve SEO. Get notified when bad links are found.
404 to 301 – Redirect, Log and Notify 404 Errors
Automatically redirect, log and notify all 404 page errors to any page using 301 redirect for SEO. No more 404 Errors in WebMaster tool.
Great Plugins For Technical SEO!
Performance – Fast & Powerful
WP Smush Pro – #1 WordPress Image Optimization Plugin
The powerful image optimization plugin for WordPress, blazing fast load times, WP offloads media plugin integration, and WP Retina 2x plugin support.
Hummingbird Pro – Supercharge WordPress Performance – WPMU DEV
Hummingbird is a performance and optimization pro tool dedicated to giving your site SuperSpeed.
SmartCrawl Pro – Best WordPress SEO Plugin – WPMU DEV
Create clear, bold, targeted content and rank on top Google search with SmartCrawl search engine optimization for WordPress.
Security & backups – Stay protected and in control
Defender Pro: Secure your WordPress Website with Simple Steps – WPMU DEV
Regular security scans, vulnerability reports, safety recommendations and security tweaks for WordPress.
Snapshot Pro – Automatic WordPress Backups and Restore Plugin – WPMU DEV
Make and schedule incremental backups of your WordPress websites and store them on secure cloud storage.
Need help setting up your Technical SEO? We can help! Shoot us an email and we will send you all the details: Cherrystreetphoto@gmail.com
Content SEO
The ultimate guide to content SEO
This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!