A DIY Guide To SEO For Photographers
SEO (search engine optimization) is what helps drive organic traffic / customers to your website. Optimizing your site is essential for small businesses like photographers! SEO can seem a bit daunting, especially when you get dozens of emails every month saying your website is a SEO mess! These agencies make SEO seem scary and complicated! These “experts” use this scare tactic to get you into a monthly SEO management contract. If you can afford it, great! But, if you don’t have a big marketing budget like most small businesses, we’re here to help!
We’ve put together an online DIY SEO workshop for photographers! The workshop is broken down into steps so you can work on optimizing your website throughout the year! Below you will find topics that will cover basic SEO information and strategies. Click the SEO Topic you wish to work on, read the information, complete the tasks, find a new SEO topic to work on. It is that easy! Work at your own pace and if you get stuck shoot us an email!
- Step One: Local SEO
- Local SEO
- Map Pack
- How To Build NAPs
- Google My Business Profile
- Local Landing Pages
- Do you need local landing pages, but you don’t have the time to write them?
- Examples Of Local Landing Pages
- Link Building
- Guest Posting Opportunities
- Want to guest blog but hate writing blogs?
- Hosting And SEO
- Technical SEO
- Content SEO
Step One: Local SEO
Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results (https://moz.com/local-seo-guide)!
Local Listings For DIY NAPs / Citations; maps.apple.com, google.com, facebook.com, bing.com, yelp.com, local.yahoo.com, foursquare.com, bbb.org, mapquest.com, yellowpages.com, here.com, city-data.com, manta.com, tomtom.com, merchant.com , next-door.com, angi.com, justlanded.com, citysearch.com, superpages.com, company.com, us.kompass.com, local.com, local.com, brownbook.com, storeboard.com, chamberofcomerce.com, infobel.com, spoke.com, yellowbook.com, hotfrog.com, insiderspages.com, yellowbot.com, botw.org, ezlocal.com, tupelo.com, cybo.com, ebusinesspages.com, showmelocal.com, Yellow.place, salespider.com, ibegin.com, citysquares.com, n49.com, 2findlocal.com, usenrollbuisness.com, neustarlocaleze.biz, yasabe.com, cylex.us.com, golocal247.com
Business Listings For Photographers: gigsalad.com. , visited.ca , weds.com , naacp.com. , photographersindex.com , weddingphotousa.com. , photolinks.com , meetaphotographur.com , photographydirectoryproject.com , photographersblackbook.com , photographerlisting.org , the-photographer-directory.com , hirephotographer.com
NAP / Citation Building Companies:
- MOZ: https://moz.com/products/local
- Direction Local: https://direction.com/products/local-business/
- BrightLocal: https://www.brightlocal.com/
- Yext: https://www.yext.com/
- Whitespark: https://whitespark.ca/
Examples Of Local Landing Pages
Step 2: Backlinks
Guest Posting Opportunities!
Want to write a guest post? These photography related websites are looking for guest bloggers! If you are interested, visit the site > go to the menu > click on “For Photographers” > click on “Guest Posting Opportunities”
Hosting And SEO
Hosting isn’t often discussed as an SEO factor, but it can significantly impact your rankings, traffic, and conversions.
I use WPMU DEV for my hosting and plugins on all my sites! If your looking for a great fully dedicated managed hosting. Be sure to check them out!
Identify and fix broken links!
Great Plugins For Technical SEO!
Performance – Fast & Powerful
Security & backups – Stay protected and in control
Need help setting up your Technical SEO? We can help! Shoot us an email and we will send you all the details: Cherrystreetphoto@gmail.com
“Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. There are three major elements you need to consider to produce content that will make your website rank well: keyword strategy, site structure and copywriting.” (https://yoast.com/ultimate-guide-content-seo/).
Video Coming Soon!